Funnel Revenue Projections

Model your funnel from ad spend to revenue — edit any field and watch it cascade

Pre-Webinar

Ad Spend
$
Clicks
⇄
Cost Per Click
$
Ad Spend ÷ CPC
Registrants / Leads
⇄
Opt-In Rate
%
Clicks × Opt-In Rate
Cost Per Lead
Ad Spend ÷ Registrants
$
Ad spend, clicks & registrants Live

Webinar Conversion

Attendees
⇄
Show Rate to Webinar
%
Registrants × Show Rate
Cost Per Attendee
Ad Spend ÷ Attendees
$
Retained Attendees
⇄
Retention Rate
%
Attendees × Retention Rate
Show up & retention Live

Sales Conversion

Calls Booked
⇄
Apply / Book Rate
%
Retained × Apply Rate
Cost Per Booked Call
Ad Spend ÷ Calls Booked
$
Calls Shown
⇄
Show Rate to Call
%
Calls Booked × Show Rate
Cost Per Shown Call
Ad Spend ÷ Calls Shown
$
Deals Closed
⇄
Close Rate
%
Calls Shown × Close Rate
Cost Per Deal
Ad Spend ÷ Deals Closed
$
AOV (Average Order Value)
$
Calls, closes & revenue Live
Your Conversion Rates
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Your Earnings
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Profitability
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